In a major development for India’s fast-growing Hindi digital media space, senior journalist and media leader Saurabh Dwivedi is set to take charge of The Indian Express in its new Hindi avatar, according to details shared in recent reports.
Dwivedi will reportedly oversee the entire Hindi operation, which is expected to include video shows, digital content, and an e-paper. The move is being seen as a bold and strategic step by The Indian Express to take its well-known English editorial credibility and deliver it to a much larger Hindi-speaking audience across India.
This development comes shortly after Dwivedi’s high-profile exit from the India Today Group, where he spent nearly 12 years and played a key role in shaping one of the most recognizable Hindi digital news brands.
The Indian Express Hindi Launch: What’s New in the Plan?
The Indian Express is widely respected for its journalism, strong reporting network, and detailed editorial approach. With the new Hindi initiative, the publication appears ready to expand into a wider market where news consumption is rapidly shifting toward regional languages.
As per the available details, the Hindi version of The Indian Express is expected to include:
- A full Hindi news operation
- Video shows and digital-first programming
- An e-paper offering
- A clear focus on bringing English-level editorial depth to Hindi readers
The aim of the initiative is simple but impactful: make high-quality, in-depth journalism accessible to a broader Hindi audience, especially in India’s heartland, Tier-2 cities, and smaller towns where Hindi dominates digital media consumption.
Why This Move Matters for Hindi Digital Media
Hindi news has witnessed explosive growth in recent years. Mobile internet expansion, low-cost data, and social media platforms have transformed how people consume news.
However, many media observers believe that there is still a large gap in the market for credible, deeply reported Hindi journalism that can match the editorial structure often seen in established English publications.
This is where The Indian Express’ Hindi expansion becomes significant.
With a leadership figure like Saurabh Dwivedi, the platform could:
- attract audiences looking for strong reporting
- build trust among readers who prefer Hindi
- create high-quality video formats beyond short viral clips
- compete strongly with other Hindi digital players
In many ways, it signals a growing trend: serious English journalism brands are now investing heavily in Hindi to stay relevant and expand their footprint.
Saurabh Dwivedi’s Career: A Strong Legacy in Hindi Journalism
Saurabh Dwivedi is widely known in Indian media for his deep understanding of Hindi content, political reporting, and storytelling format that connects with young audiences.
Earlier this month, he reportedly left the India Today Group after nearly 12 years. During his time there, he served as:
- the founding editor of The Lallantop
- editor of India Today Hindi
Under his leadership, The Lallantop grew into one of India’s most successful Hindi digital news platforms. It didn’t just create content it created a unique style that mixed news with sharp storytelling, youth-friendly presentation, and meaningful engagement.
Many young Indians started consuming news in Hindi through platforms like The Lallantop, especially through mobile and video-first formats something Dwivedi helped shape strongly.
The Lallantop’s Rise: How Dwivedi Built a Youth Connection
When The Lallantop was launched, Hindi digital media was still finding its modern identity. Most platforms were either too formal or too sensational.
The Lallantop found a middle space informative but approachable.
Under Dwivedi’s leadership, the platform:
- built a distinct identity in Hindi digital media
- connected strongly with young audiences
- introduced a style of journalism that was sharp, conversational, and story-led
- made Hindi news more engaging and modern for mobile viewers
This is why his next move is being closely watched. Many in the media industry believe his experience can help a legacy brand like The Indian Express successfully scale its Hindi presence in a competitive environment.
Dwivedi Announced His Exit on X (Formerly Twitter)
Dwivedi publicly announced his exit from the India Today Group through two posts on X on January 5.
In one of the posts, he expressed gratitude and shared that his association had come to an end. He also mentioned taking time off before revealing his future direction.
In the follow-up post, he reportedly shared a photograph and added a Hindi couplet, hinting that a new journey was about to begin.
His name has now been connected to the forthcoming Hindi project at The Indian Express, which makes the change seem more deliberate than abrupt, even though the precise next step wasn’t stated in those posts.
What Saurabh Dwivedi’s New Role Could Look Like
As per the extract, Dwivedi is expected to helm the Hindi version of The Indian Express and oversee its full operation.
That likely includes:
1. Content Strategy & Editorial Direction
Building a Hindi newsroom that maintains The Indian Express’ reputation for accuracy, balance, and investigative depth.
2. Video Show Development
Video content is now central to news growth. Dwivedi’s experience in video-first digital news could help create:
- explainers
- interviews
- political analysis formats
- ground reports
- youth-focused story packages
3. Building a Strong Digital Identity
One of the biggest challenges for any Hindi news platform is standing out. The Indian Express Hindi will need its own identity while still staying aligned with the parent brand’s editorial values.
4. Taking the Editorial Depth to Mass Hindi Audience
This is the headline goal adapting strong English editorial reporting into Hindi formats without diluting quality.
Related News: Saurabh Dwivedi Steps Down from The Lallantop: A Remarkable Journey in Hindi Journalism
The Bigger Picture: Why Legacy News Brands Are Going Regional
India’s media industry is changing fast. The audience is expanding, but their language preference is also becoming clearer.
Hindi and other Indian languages now dominate:
- YouTube news consumption
- short video platforms
- mobile-first reading
- social media discussions
- regional political engagement
For a strong English newspaper brand, going Hindi is no longer optional it is strategic survival and growth.
With The Indian Express stepping into Hindi, and a high-profile leader like Dwivedi reportedly leading it, this could become one of the most important media expansions in 2025.
What Readers Can Expect from The Indian Express Hindi
Although full details will become clear as the platform develops, audiences can expect:
- journalism that feels credible and detailed
- Hindi reporting with editorial depth
- video content that is not just trending but informative
- stronger national and political coverage in Hindi
- e-paper access for readers who prefer a traditional format in a digital way
If executed strongly, The Indian Express Hindi could attract readers who want content that is:
- serious but easy to understand
- modern but not sensational
- fast but still accurate
A Major Shift in Hindi News Landscape
Saurabh Dwivedi’s reported move to lead The Indian Express’ Hindi operation is being seen as a major milestone in India’s digital media evolution.
It brings together two strong forces:
- The Indian Express’ editorial credibility
- Dwivedi’s proven ability to build a powerful Hindi digital identity
As Hindi audiences continue to grow and demand more reliable journalism, the upcoming Hindi avatar of The Indian Express could become a significant new destination for readers who want depth, clarity, and quality without losing the simplicity of language.
This is not just a leadership change it may be the beginning of a new chapter in how serious journalism reaches India’s largest language audience.
Read More: Saurabh Dwivedi Steps Down from The Lallantop: A Remarkable Journey in Hindi Journalism
