Ram Charan’s latest musical single ‘Chikiri Chikiri’ from his upcoming Telugu film Peddi has smashed YouTube records within just 24 hours of release, becoming one of the fastest viewed Indian music launches of recent times. The song, composed by legendary Oscar-winning composer A.R. Rahman, crossed a monumental 46 million views across four languages within a single day of upload. The scale of this achievement places the track above the initial records created by songs from Shah Rukh Khan’s Jawan as well as Allu Arjun’s Pushpa 2. The performance is now being observed and discussed across the Indian entertainment industry as a defining digital moment of 2025.
The Telugu version of the song alone has fetched 29.19 million views, marking a stunning new high for South Indian music on YouTube in the first 24 hours. The track trended in 13 countries and occupied the top spots on global trending charts, making it clear that the demand for multilingual Indian mass musical content is exploding at a scale previously unseen.
Ram Charan’s fans were already waiting for his next mega project after RRR, and Peddi was already on the buzz tracker, but this music launch has ignited a wildfire of anticipation. Social media platforms have been flooded with reactions, fan edits, dance reels, comparisons, lyric breakdowns, and excitement around the movie’s upcoming promotional rounds.
A Musical Combination That Was Destined to Explode
There is a reason this track hit the kind of numbers it did. The names involved are overwhelming.
- Music: AR Rahman
- Lead Star: Ram Charan
- Main Telugu vocals: Mohit Chauhan
This combination of an internationally awarded Indian composer, a pan-India megastar and a widely loved art-pop voice is already a rare mix. The song also does not follow the typical “mass beat formula”. It is a mix of grounded folk energy and contemporary global audio design. It is rooted in Telugu soil yet elevated with a global bounce. This is exactly what creates viral repeat-listening behaviour you can dance to it, you can vibe to it, you can slow it down for reverb edits, and you can blast it at parties.
Peddi Team’s On-Ground Celebration with Rahman
A day after the release, on 8 November 2025, Ram Charan and Janhvi Kapoor joined AR Rahman at his live concert in Hyderabad. Rahman performed ‘Chikiri Chikiri’ live on stage, delivering a moment that attendees say felt like a cultural earthquake. Thousands recorded the clip and uploaded it across reels and shorts platforms. This alone pushed the track’s visibility higher.
Ram Charan, speaking about this milestone, said performing with Rahman live was a childhood dream come true. This emotional statement added a personal sentimental touch to the soaring numbers.
Digital Media, Edits and Reels have added Unlimited Fuel
The song has become a dominant sound on Instagram reels, YouTube shorts and TikTok-like platforms internationally, sending the already strong numbers into a viral chain reaction. Dancers, meme creators, movie enthusiasts, fans everyone has begun stitching their own short versions. Many dance schools and celebrity choreographers have already announced that they are releasing special choreography routines for this track within the coming weeks.
Major influencers from Kerala, Tamil Nadu, Karnataka, Mumbai, Dubai and Singapore have started making reels. Many Bollywood young stars too have casually dropped short clips vibing to the track. When such cross-industry and cross-regional participation happens within 24 to 48 hours the track usually converts into a phenomenon rather than a regular hit.
Industry Says: “This is Ram Charan’s next Global Wave after RRR”
After RRR’s worldwide breakout, Ram Charan’s international fanbase has grown exponentially. But what is interesting is that ‘Chikiri Chikiri’ proves Ram Charan’s massive cultural impact is no longer tied only to action cinema. Here, it shows the world is ready to celebrate him in dance and musical blockbuster culture too. This song is also giving AR Rahman one more global campaign run from India that the world can dance to.
Many trade analysts are now saying that Peddi has already won half the battle before the movie hits theatres. This single track has transformed the movie into a global-level mass event. Experts predict that Peddi might enter 2026 as one of the most anticipated theatrical releases worldwide.
Peddi Releases on March 27, 2026
Peddi is scheduled for release on 27 March 2026. This runaway success of its first single has created a massive wave of attention around the film’s next steps. More songs are likely to release between December 2025 and February 2026, including a love melody and a high-voltage mass theme track.
If the second track even achieves half the momentum of ‘Chikiri Chikiri’, the film’s digital success graph will move into unstoppable territory.
As of now, one thing is absolutely clear ‘Chikiri Chikiri’ is not just a song. It is a cultural moment that is bending the internet, setting new records and pushing boundaries of South Indian music reach across global audiences.
The countdown to Peddi has officially begun and the world is already dancing before the movie even arrives.
