Instagram reposting feature: Meta has updated the ‘Friends’ list, added a location-based sharing map, and added a repost tool to Instagram. These modifications make it easier for users to connect with friends based on their location and share material. Users have criticized the upgrades, claiming that Instagram is stealing features from sites like X and TikTok.
Reposting content, a location-sharing map, and changes to the “Friends” list are among the new Instagram features that Meta revealed on Wednesday. The launch is intended to make it easier for users to find new material, connect with friends depending on their location, and share posts. The modifications have drawn criticism from a number of users, who claim that Instagram is stealing features from rival apps including TikTok, X (previously Twitter), and Snapchat.
“76% of Instagram users say they wish they could reshare others’ Reels directly to their profiles.” — Meta’s recent user survey
Have you ever come across a friend’s Reel so good that you wished it could appear on your own profile too? If yes, your wish just came true. Instagram has finally launched a feature that’s causing a stir in the social media world — Reposting.
What is Instagram’s Reposting Feature?
The Reposting feature allows Instagram users to share public posts and Reels directly to their own profile. These shared posts will appear in a dedicated “Reposts” tab on the user’s profile — similar to how “Retweets” work on X (formerly Twitter).
The best part? The original creator is automatically attributed beneath the content. So not only do your followers see what you love, but the original content maker also gets the recognition they deserve.
How Does It Work?
Using this feature is simple:
1. Open any public Reel or post.
2. Tap the Share icon (paper plane).
3. Select “Repost to Feed.”
4. The content will now appear under the new “Reposts” tab on your profile.
This new tab is kept separate from your original posts, making it clear what content is yours and what you’ve chosen to amplify from others.
Why Did Meta Introduce This Feature?
Meta, Instagram’s parent company, conducted a user insights survey and found:
76% of users wanted the ability to reshare others’ content to their profile.
62% said they want more ways to openly express themselves on the platform.
Based on this data, Meta positioned Reposting as a tool for “social expression.” A company spokesperson shared:
>”Instagram is developing into a place for engaged communities rather than just being a place to share selfies.”
Why This Feature Matters?
Instagram was originally built on user-generated content. But in recent years, the platform has been flooded with high-quality, viral content — making it harder for everyday users to keep up.
Related Tags:
- RepostFeatures
- InstaRepost
- ShareOnInstagram
- RepostOnInstagram
- InstagramHack
- InstanewFeatures
- InstagramUpdates
With Reposting, not only is that pressure lifted, but:
Small creators gain more visibility.
Users can express themselves without needing to constantly create original content.
It nurtures a community spirit, where people support and uplift each other.
Integrated with Other New Features
The Reposting feature didn’t arrive alone. It’s part of a larger update, which includes:
Friends tab: A new section within Reels showing what your friends are liking or reposting.
Location Map: A Snapchat-like live map that lets users share their location with friends (if they choose to).
Interaction Controls: Users can hide their activity, mute friends, or keep their reposts private.
The goal of these updates is to make Instagram more personalized and socially dynamic.
The Debate: Applause and Criticism
Like any major update, Reposting has sparked a wide range of reactions:
“It’s just copying X and TikTok” – Critics argue Instagram is losing originality by mimicking other platforms.
Concerns from small creators – Some fear that their content might be shared without meaningful engagement or context.
Algorithm anxiety – There’s worry that reposted content might get more reach than original
